OverActive Media announce multi-year partnership with Red Bull

The organisation is the parent company of the Toronto Ultra, Defiant, and the MAD Lions teams.

OverActive Media, the parent company of the Toronto Defiant Overwatch League team, Toronto Ultra Call of Duty League team, and the MAD Lions esports organisation has announced a new multi-year partnership with Red Bull.

The deal is expected to see OverActive completely overhaul its corporate and gaming brand identity, and will also see the creation of an all-new Red Bull Gaming Studio, set to host a variety of gaming events such as tournaments, broadcasting, live events, and more. The partnership is also slated to include product integration, specialised content and support for Red Bull-related gaming events.

"This is such an important moment for our organization. We are so thrilled to be welcoming a partner like Red Bull to our OverActive Media roster," said Alyson Walker, Chief Commercial Officer at OverActive. "Red Bull has a proud reputation of creating compelling content and authentic activations across many sport verticals. The world of Red Bull combined with gaming will unlock premium experiences for our fans, our athletes, streamers and the overall Canadian gaming community."

You can check out a look at the Red Bull Gaming Studio below, but "more visuals of the new Red Bull Gaming Studio, more partner integrations, and OverActive's fresh new branding tied intimately throughout the facility" will be revealed later today.