100 Thieves has acquired the peripheral brand Higround
The deal is the first acquisition made by 100T.
The Los Angeles-based esports organisation 100 Thieves has made its first acquisition by bringing the peripheral brand Higround into the team. The deal will see Higround and 100T working together on a variety of gear for the esports team, with the first batch of products even set to be available tomorrow.
The initial drop will include a keyboard, a hoodie, and a bag, with all three products set to be available exclusively from Higround.co. The gear will be purchasable starting from 20:00 BST / 21:00 CEST tomorrow, and you can take a look at all the products on the website here.
There's no mention of the financials of this deal, but as part of the acquisition announcement, 100 Thieves did state, "Higround is a lifestyle brand whose unique keyboards sit at the intersection of peripherals, collectibles, and gaming culture. Higround is our first-ever acquisition & we're excited to help them build for years to come."
Higround then also put out its own statement on Twitter; "We're excited to announce that we've joined the @100Thieves family! Grateful to be able to continue to build Higround with the support of a brand that shares our vision."